{"id":7083,"date":"2010-06-11T05:45:56","date_gmt":"2010-06-10T17:45:56","guid":{"rendered":"https:\/\/spence-chapin.org\/blog-news_and_events-non-profits-online-the-web-social-media-and-blogs\/"},"modified":"2019-12-12T06:34:34","modified_gmt":"2019-12-11T18:34:34","slug":"organizaciones-sin-fines-de-lucro-en-linea-la-web-redes-sociales-y-blogs","status":"publish","type":"post","link":"https:\/\/spence-chapin.org\/es\/non-profits-online-the-web-social-media-and-blogs\/","title":{"rendered":"Organizaciones sin fines de lucro en l\u00ednea: la web, las redes sociales y los blogs"},"content":{"rendered":"

Durante Semana de Internet Nueva York<\/a> (7-14 de junio), he estado pensando en el papel que Internet, y en particular las redes sociales, ha llegado a desempe\u00f1ar en la vida de Spence-Chapin y otras organizaciones sin fines de lucro. Durante el a\u00f1o pasado, hemos visto crecer nuestra participaci\u00f3n en l\u00ednea desde una simple p\u00e1gina web codificada a mano hasta una sitio din\u00e1mico<\/a>, lleno de contenido, m\u00faltiples Facebook grupos<\/a> y causas<\/a>, a pagina de Facebook<\/a> con m\u00e1s de 600 fans y un blog de adopci\u00f3n.
\nSi bien las redes sociales pueden unir a las personas, tambi\u00e9n pueden unir a las comunidades en torno a una causa com\u00fan. Las organizaciones sin fines de lucro han tenido \u00e9xito en obtener apoyo y donaciones para sus causas a trav\u00e9s de las redes sociales que llegan a tantas personas, si no a m\u00e1s, que los medios tradicionales. El gran descubrimiento para el mundo de las organizaciones sin fines de lucro ha sido que, cuando tienen el poder para hacerlo, sus partidarios pueden llevar su mensaje a las masas. Spence-Chapin ha tenido una rica historia de seguidores durante los \u00faltimos 100 a\u00f1os. La diferencia ahora es que podemos llegar a m\u00e1s personas con mayor eficiencia y rapidez. La pasi\u00f3n por ayudar a los ni\u00f1os siempre ha existido, pero las redes sociales han proporcionado una nueva forma de organizarla, empoderarla y movilizarla.<\/p>\n

Con nuestra incursi\u00f3n en el \u00e1mbito p\u00fablico, Spence-Chapin necesitaba realizar los cambios necesarios para mantener una presencia en l\u00ednea. Como cualquier relaci\u00f3n social, las redes sociales requieren actualizaciones frecuentes con contenido nuevo. Sin embargo, a medida que integramos las comunicaciones en l\u00ednea en nuestro patr\u00f3n de trabajo diario, esto se convierte en una parte natural de la vida en el siglo XXI.<\/p>\n

Spence-Chapin tambi\u00e9n ten\u00eda que ser consciente de que parte de la compensaci\u00f3n por las ventajas de las redes sociales para la construcci\u00f3n de comunidades es la vulnerabilidad de exponer nuestra organizaci\u00f3n a todos en la web. En alg\u00fan momento, recibiremos comentarios negativos, pero para que cualquier estrategia de redes sociales tenga \u00e9xito, se debe renunciar a una cierta cantidad de control. Por muy aterrador que esto pueda parecer inicialmente, los resultados positivos superar\u00e1n con creces a los negativos.<\/p>\n

Spence-Chapin contin\u00faa creciendo y evolucionando en su estrategia de redes sociales y solo gracias al apoyo de lectores como usted podemos hacerlo. Nuestra misi\u00f3n de ayudar a encontrar hogares adoptivos amorosos para los ni\u00f1os avanza cada vez que interact\u00faa con nosotros a trav\u00e9s de las redes sociales. As\u00ed que comparte este blog, fan\u00e1nanos en Facebook<\/a>y mantenga el mensaje en movimiento.<\/p>\n

Brittany Chozinski
\nSpence-Chapin Asociado Multimedia<\/p>","protected":false},"excerpt":{"rendered":"

During Internet Week New York (June 7-14), I have been thinking about the role that the internet, and particularly social media, has come to play in the life of Spence-Chapin and other non-profits. \u00a0Over the past year, we have watched our online involvement grow from a simple hand-coded webpage to a dynamic site, ripe with […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[1037,1450,1038,1451,1452,1100,1453,1286,1454],"tags":[],"class_list":["post-7083","post","type-post","status-publish","format-standard","hentry","category-adoption-news","category-blog","category-events","category-facebook","category-internet-week-new-york","category-non-profit","category-online","category-social-media","category-web"],"acf":[],"yoast_head":"\nNon-Profits Online: The Web, Social Media and Blogs - Spence-Chapin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spence-chapin.org\/es\/organizaciones-sin-fines-de-lucro-en-linea-la-web-redes-sociales-y-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Profits Online: The Web, Social Media and Blogs - 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